“Design preforms an important role in how companies achieve success. Companies that focus solely on data-driven strategies and performance, without considering how design influences consumer impressions, run the risk of alienating people”.
This was stated by Steve Gustavson, executive creative director of Adobe. (Source blogs.adobe.com)
Design opens up valuable opportunities for business. Its importance is often underestimated, but good design can lead to important commercial benefits.
Design can help you turn your ideas into innovative and competitive products and services that fit your market.
Effective use of design gives customers a reason to buy from you and not your competitors. It is a valuable source of differentiation: a well-designed product or service will stand out from the competition.
Design also adds value to products and services. Customers are often willing to pay more for well-designed products that offer benefits such as increased usability, increased functionality, and improved aesthetics.
MCS Marketing Office