In the design of electronics enclosures, membrane switches or display frames, the design can lend greater attractiveness to your proposal because it favorably affects the attention of your customers.
“Design is not just what it looks like and feels like. Design is how it works” is a quote attributed to Steve Jobs, an entrepreneur who needs no introduction. The phrase emphasizes how design is inseparable in the production of something, because it aims at the synthesis between of form (aesthetics) and functionality.
Design products impose themselves on our perception because of their “aesthetic personality,” their “visual appeal,” and convince us to purchase: even electronics enclosures can become visually appealing.
How many times have you compared two products that perform the same function, only to choose the one that is more aesthetically appealing? Sometimes we choose the nicer one even if it gives us something less than the ugly one. But is that really so? Or only apparently gives us something less.
Design or aesthetic care affects the trust a product inspires in people. “One of our customers who manufactures machinery for beauticians and physical therapists,” points out Mr. Alessandro Vignaga, CEO and sales manager of MCS, “confided in me that his sales network has more incentive to sell beautiful machinery because they find more feedback from customers.
If we go into a physiotherapist’s office and find sophisticatedly designed machines, we immediately think of them as innovative technologies. The mental association is quickly made: a product that is aesthetically cared for will also be aesthetically cared for in terms of performance.”
In the 1930s or so, Alfred Sloan, at the time president of General Motors, sprang up the first “style centers,” aware that design would become a fundamental element in sales promotion in the future.
Economic and technical factors continue to have their importance. But nowadays products are increasingly similar in terms of price, functionality, performance and quality. So how can you stand out in the eyes of your customers? With an original aesthetic style.
MCS, your “style center” for membrane switches and customized electronics enclosures
The culture of good design is an integral part of our production process. Its value is realized if it starts with good design, taking into account all production phases, from the choice of raw materials to finishing processes, and aims to optimize time and resources at each step.
Those who turn to MCS do so with the knowledge that they are relying on a partner with know-how multidisciplinary skills that enables them to:
- Provide suggestions on design, ergonomics, materials, functionality, and finishes;
- Propose original ideas that stand out from similar proposals on the market;
- Assess the economic feasibility;
- Making the prototypes;
- Engineering the products.
Does the “designer” product cost more than the “ugliest” product? No, because design takes into consideration all the features that affect the appearance and functionality of a product, which are essential on the one hand to facilitate its production and use, and on the other hand to meet your requirements.
The result? A product that offers a competitive advantage because it incorporates, or rather shows, an additional success factor. A business visiting card that will make your customers prefer you because, as Aristotle asserted, “beauty is the best letter of recommendation.”
Text edited by MCS Marketing Office